Service | User Experience | B2C
Owner- Craftsmen conversation on Boat tasks
Boat Helper App

Owning a boat comes with continuous maintenance and repair responsibilities. Many boat owners don’t have the time or expertise to handle this work themselves and need help. However, finding reliable professionals for these tasks can be difficult if you don’t already know someone, and it’s not always obvious where to look.
What did we solve?
BoatHelper aims to solve this problem by providing a platform where boat owners can easily connect with people who can perform repairs and maintenance tasks. These professionals may have a wide range of backgrounds - such as painters (for hull painting and varnishing), mechanics (for engine repairs and replacements), and electricians (for onboard electrical work). Additionally, there may be unskilled or semi-skilled workers who can assist with tasks like sanding woodwork or small paint jobs.
System Roles
In the development of BoatHelper, there are two main user roles. To ensure clear internal communication and prevent misunderstandings, it is important we consistently use the following terms:
BoatOwner: Refers to users who own a boat and are looking to hire someone to perform tasks.
BoatCraftsman: Refers to all users offering services, regardless of their professional background (e.g., electricians, carpenters, mechanics, or unskilled workers).
Task bidding system
BoatHelper functions as a marketplace connecting boat owners with service providers. The process works as follows:
• A BoatOwner posts a task that needs to be done.
• The BoatOwner does not specify a budget when posting the task.
• BoatCraftsmen can then submit bids, stating how much they would charge to complete the task.
• The BoatOwner reviews the offers and selects a BoatCraftsman to carry out the work.
• Once the task is completed and approved, the BoatCraftsman receives payment.
Design Approach
User Flows
Creating user flows as a primary activity to make sure the user does not deviate from the desired task due to multiple available features.
Design Systems
Focusing on under-represented buyers of picky eaters and the ones with food allergies. Giving them the freedom to find their food of choice without the fear and uncertainty.
Prototyping in Figma
Creating prototype based on 13 Use cases given by the client to get the feel of the app in high fidelity. Each Page is made pixel perfect to avoid any room for guess work.



Want to know more?
The full case study reveals
1- User Persona
2- Use cases with Mockups
3- Future scope