Accessories | Ecommerce | D2C
Checking your ring size while ordering online
Humbling
With the rise of e-commerce, the jewelry and accessories market has seen rapid growth online. However, one major challenge facing this sector is the high rate of product returns, particularly due to sizing issues. While ordering any wearable accessory online, getting an incorrect size is a big issue that affects both the parties. The reason could be either not knowing your correct measurements or less understanding of International standard sizes. In both cases, it requires some time to figure out your size and even then the results can be little inaccurate without proper guidance.
What did we solve?
By letting users find their size on the device accurately, without using any external instrument saves time for users and also decreases chances of any human error. The Size-checker widget is the solution fit of these scenarios. It
Buyers
The moment a person sees a beautiful piece of accessory, their first instinct to know that if it would fit and look good on them. Using the size checker widget makes the buying more confident and reduces any uncertainty of getting a wrong size.
Owners
With size-checker widget, the order is placed with more confidence and certainty, automatically reduces any chance of return due to incorrect size and directly avoids any loss due to order return.
Key Data Points
Return Rates:
-Approximately 30% of online jewelry purchases are returned.
-Of these returns, 52% of returns are attributed to sizing issues.
Resizing Challenges:
About 15% of rings sold online are returned specifically for resizing.
Underlying Causes
Measurement difficulties
Customers often struggle with accurately determining their ring size at home, leading to incorrect orders.
Inconsistent Sizing Standards
Variations between international sizing systems (e.g., US, UK, EU) can confuse customers, resulting in size mismatches.
Lack of Standardized Sizing Tools
Not all retailers provide comprehensive sizing guides or tools, making it challenging for customers to select the correct size.
Design Approach
Understanding the business need
Finding the current user needs of the market and daily logistics that gets affected due to ignoring them. Reducing drop-off rates due to confusion is the main goal here.
Design for new user groups
Old users already know their way around navigating through the website and even know their ring size. New user may find it really difficult finding their size accurately.
Testing and Refinement
-Introduced a dynamic sizing guide with visuals.
-Added a ring size conversion tool and printable size chart.
Want to know more?
The full case study reveals
1- Impact metrics
2- User Flows
3- Learnings