Food | User Experience | B2C

Filters, customization & order fresh from bakeries

YOM

Overview

In an increasingly diverse and health-conscious world, food allergies and dietary preferences have become an important consideration for both consumers and food businesses alike. This case study explores the UX design of a Bakery and Dessert app that not only caters to users with food allergies but also introduces innovative features to help independent bakers and bakeries optimize their offerings. The app is designed to provide a seamless, personalized experience for users by offering customization options to remove allergens or unwanted ingredients from their orders, ensuring a safer and more enjoyable experience for everyone.

Insights

-Over 160 foods can cause allergic reactions in people with food allergies.

-The top 8 most common allergenic foods account for 90% of reactions and are sources from which other ingredients are derived: Eggs, Fish, Milk, Peanuts, Shellfish, Soybeans, Tree Nuts, and Wheat. Others such as sesame and mustard are growing.

What did we solve?

The primary feature of this app was to explore more customizable options for health-conscious users according to their taste or health, by connecting them with the right bakers who can provide that service. The additional features included freshly made daily products to be shown separately to ensure fast delivery and freshness.

The good to have additional features include a party planning section where you can order in bulk and set your delivery time accordingly.

Buyers

Owners

Our Approach

Understanding the market need

Finding the current user needs of the market and daily logistics that gets affected due to ignoring them.

Identifying behavior of the health conscious and picky eaters.

Design for under-represented users

Focusing on under-represented buyers of picky eaters and the ones with food allergies. Giving them the freedom to find their food of choice without the fear and uncertainty.

Testing and Refinement